Our VISION

Being a leading, diversified group in the region with a reputation for innovation and a responsible commitment to the well-being of its ecosystem.

Our MISSIONS

MISSION TOWARDS OUR COLLABORATORS

To be a renowned employer that contributes to the development of its collaborators

  • To provide a healthy and rewarding work environment
  • To promote and support collaborators’ talent
  • To ensure that talent blooms
  • To enhance collaborators’ self-worth and well-being

MISSION TOWARDS OUR CUSTOMERS

To deliver unique customer experiences

  • To capture and understand our customers’ requirements
  • To exceed our customers’ expectations
  • To value our customers’ loyalty
  • To deliver happiness to our customers

MISSION TOWARDS OUR PARTNERS

To develop lasting partnerships based on mutual trust

  • To establish structured partnerships
  • To maintain our commitment to respond to our partners’ demands
  • To share a long-term vision

MISSION TOWARDS THE ENVIRONMENT

To foster our development through sustainable and environmentally responsible practices

  • To fit seamlessly into our environment
  • To drive social and environmental innovation

MISSION TOWARDS OUR SHAREHOLDERS

To uphold our shareholders’ interests

  • To deliver sound value for our shareholders
  • To ensure the long-term future of our Company
  • To enhance our core values

Our VALUES

H uman
A dvertence
P articipative
P erformance
Y ou
H uman

We treat everyone with fairness, respect and care.

A dvertence

We have a responsible and conscious approach towards sustainable development, with consideration for our surrounding communities and the planet.

P articipative

We strongly believe in team spirit and the empowerment of our collaborators in order to create a safe work environment with a sense of mutual trust and community.

P erformance

We are committed to giving the best to our colleagues, customers, partners and shareholders.

Y ou

Your happiness and your satisfaction are at the heart of all our endeavours.